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Relationship Marketing For Women In Business

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Relationship Marketing For Women In Business       3

In this interactive course, women entrepreneurs and business owners will learn to master the art of relationship marketing to develop strong strategic connections, expand their networks, increase sales andn gain longterm customer loyalty. The key is achieving the Know, Like and Trust factor! It's time we leverage your gifts, social networks and platforms to catapult you to a higher level of being, a higher level of business success and a higher level of access and opportunity that can only be achieved working together!

Tuition $245.00
Materials Fee $50.00


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Marketing Plan NEW!

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Marketing Plan NEW!       3

In this class, you will learn about the structure of the marketing plan and valuable research approaches. Similar to the business plan, the marketing plan is a vital component of your overall business vision. A solid marketing strategy goes hand-in-hand with a well-written and executed marketing plan. Have you ever wondered why one business is thriving and the other one is closing its doors? Wonder no more. Learn and discover in more depth ways to deliver the news about your products and services to your customers. In today’s digital world there are many opportunities to get in front of them. Review case studies or other examples of companies who succeeded or failed on their marketing efforts. Determine and know how to reach your demographic through advertising and promotions. Understand that competition is and always will be there as long as consumers are interested in this type of service and/or product. Prepare a customer-driven marketing plan that will get your business to accomplish specific marketing objectives within a set time frame.

Tuition $895
Materials Fee $0


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Operations NEW!

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Operations NEW!       3

In this class, you will learn more about what it takes to run a successful business on a daily basis. Business owners, entrepreneurs and/or operations managers are forced to make decisions, preferably smart ones, and troubleshoot potential issues throughout the day. Determine based on the size of your business which skilled staff members might be needed and beneficial to your company, manage quality assurance programs, research new technologies and/or alternative methods to ensure efficiency of your offerings. Look into your supply chain and identify ways to improve on the delivery of your products and services to your end users, while tightening-up your budgets to manage yourcost and sustainability. Ensure staff members, departments and partnering organizations deliver their best efforts every day. Learn about valuable techniques and tools to analyze best practices that will help keep your operations under control, your inventory under wraps and your staff and partners happy, motivated and productive.

Tuition $225
Materials Fee $0


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EVENT PRODUCTION

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EVENT PRODUCTION       3

In the Event Production class you will examine case studies of events that went wrong and how event producers improvised to save the event, how they avoided any potential mishaps, no shows, late delivery and delayed speakers. You will work on your final production presentation by presenting your event to the class along with invited industry consultants, professionals, coaches, invited guests and organizations.

Tuition $750
Materials Fee $0


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EVENT WRAP-UP

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EVENT WRAP-UP       3

In this class you will take all necessary steps in the “wrap-up” process. The Event Planning series and your designed, pre-produced and produced event will be wrapped up. Learn how to come up with your SWOT analyses, identify outcomes, determine your event ROI or savings, quickly conduct your event audit and send out thank you notes to event participants, sponsors and donors.

Tuition $150
Materials Fee $0


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PRE-PRODUCTION / EVENT PROMOTION

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PRE-PRODUCTION / EVENT PROMOTION       3

In this Pre-Production class you will put all your design plans into action! You will secure your contracts for the venue, determine logistics and contract out your event speakers and entertainers (if applicable). You will learn how to promote events for companies (non-profit or for profit) and individuals. Learn the differences and styles to promoting various types of events from securing sponsorships and donations, to working with marketing firms, community partners and professionals, to methods of getting your event information out to your event participants in the community.

Tuition $825
Materials Fee $0


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How to Become a Notary Public

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How to Become a Notary Public       100%  3

This attorney-taught seminar will cover: What does a Notary do? How do I become a Notary Public? What is a Notary Public’s liability? Additional topics include the Notary application process, the Notary test, and renewing your Notary license.

Tuition $35
Materials Fee $0


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Starting Your Own Business Series: Small Business Readiness Training

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Starting Your Own Business Series: Small Business Readiness Training       3

According to the Bureau of Labor Statistics, 50% of small businesses in the U.S. will survive five years or more. What side of the door will your business land? It’s time to invest in your company today! Enroll in this course and learn the tools, resources and effective strategies to avoid the pitfalls and common mistakes of entrepreneurship. Taught by management and consultancy firm professionals, this business readiness training is geared to your success as a small business owner. Register for each individual course or for the series of all six (6) courses and pay only $695, a savings of $355. No online registrations available for this series. For additional information or to register, please call Nada Koury, Business Coordinator at 440.891.7646.

Tuition $395
Materials Fee $300 (not included in any discounts)


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Setting The Foundation (Take Your Vision From Concept to Execution)

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Setting The Foundation (Take Your Vision From Concept to Execution)       3

Do you have a business idea but need help making your vision a reality? This training will help you take your vision from concept to execution and save you time, money and stress. You’ll be guided through all the major steps and requirements for starting your own business. You’ll learn about the entrepreneurial mindset, top 10 pitfalls to avoid, naming requirements, EIN, business registrations, structuring of your business, road-mapping for success and strategies for a sustainable business.

Tuition $125
Materials Fee $50 (not included in any discounts)


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Keeping It Legal (Knowing The Law And How To Protect Your Business)

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Keeping It Legal (Knowing The Law And How To Protect Your Business)       3

Do you know the law, your legal responsibilities and what’s needed for your business to maintain compliance? This training will help you understand the laws governing your business, your rights and legal responsibilities as a business owner and employer. You’ll learn about local, state and federal laws impacting your business, compliance requirements from governing bodies like the IRS, employees vs contractor, use of contracts, access to attorneys and other strategies to mitigate risks, avoid penalties and protect the interests of all stakeholders.

Tuition $125
Materials Fee $50 (not included in any discounts)


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Financial Management & Stewardship: (Save Money, Make Money, Build Wealth)

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Financial Management & Stewardship: (Save Money, Make Money, Build Wealth)       3

Did you know your finances are a key indicator of the health and viability of your business? Many businesses fail due to lack of a profitable business model, and a consistent revenue stream and cash flow. This training will provide you with financial education that is critical to sustaining your business. You’ll learn why financial literacy is important, how to be a good steward of your finances, good credit and the pathway to capital, strategies for saving money, investments and creating multiple income streams to build wealth.

Tuition $125
Materials Fee $50 (not included in any discounts)


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Marketing Matters & Relationship Building (How to Be Seen, Be Heard & St& Out)

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Marketing Matters & Relationship Building (How to Be Seen, Be Heard & St& Out)       3

Did you know lack of marketing is a key reason businesses struggle to attract and retain their ideal clients? A key concept of focus is people tend to do business with people they know, like and trust. This training will teach you strategies in marketing your business and how to be seen and heard without being pushy. You’ll learn key concepts of creating a marketing plan and budget, developing your elevator pitch, building strategic relationships and a power network, online visibility and social media, being authentic and attracting your ideal clients.

Tuition $125
Materials Fee $50 (not included in any discounts)


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Business Management Best Practices (Taking Care of You and Your Business)

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Business Management Best Practices (Taking Care of You and Your Business)       3

Did you know there are strategies to help you excel in leadership, live a happier and healthier life, work less and deliver excellence? Entrepreneurship is your pathway to time, freedom and financial freedom. You can achieve this by working smarter, not harder. This training will guide you through the basic fundamentals of leveraging people, processes and systems to optimize the efficiency and effectiveness of your business to deliver quality, customer-and- employee satisfaction with less stress. You’ll learn keys to effective leadership, best practices for managing your business and stakeholders, exercising discipline, systemizing and automating your business, delegation and outsourcing, improvement and self-care.

Tuition $125
Materials Fee $50 (not included in any discounts)


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Succession Planning & Your Legacy

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Succession Planning & Your Legacy       3

Did you know 8 out of 10 family businesses don’t have a succession plan? Have you thought of the long-term plans for your business? This training will help you understand the importance of succession planning and leaving a legacy. Topics include: key strategies for facilitating, developing, implementing, and communicating your plans as well as the key benefit of succession planning. You’ll learn the high costs associated with failing to plan, the steps of succession planning, insurance options, legacy document preparation and securing your legacy. Whether you’re a novice or a 15-year professional, this training is designed for small business owners of all kinds. By the end of the session, expect to take your business from startup to scale-up as you operate a profitable brand that beats the odds.

Tuition $125
Materials Fee $50 (not included in any discount)


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CAREER PREPARATION (4 HRS.) NEW!

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CAREER PREPARATION (4 HRS.) NEW!       3

This course will go over the résumé overview, interviewing techniques and job searching techniques to assist students in getting ready to apply for a career.

Tuition $95.00
Materials Fee $0


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ETHICAL BUSINESS LEADERSHIP (ONE DAY WORKSHOP)

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ETHICAL BUSINESS LEADERSHIP (ONE DAY WORKSHOP)       3

This is an interactive workshop focusing on real life scenarios and engagement. Students respond to examples and contemporary cases that touch on their own anxieties, desires and aspirations; and this workshop drives all without sacrificing intellectual gravity. It gets to the core of ethical is-sues of ethical leadership. Business ethics is essential to becoming a good decision maker and business leader. Managers, executives, entrepreneurs and business owners will often be faced with complex ethical questions that require critical thinking and a deep understanding of ethical leadership principles and best practices. Implementing an ethics program will foster a successful company culture and increase profitability. Developing a business ethics program takes time and effort; but doing so will do more than improve business, it will change lives.

Tuition $445
Materials Fee $50


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Goal Setting And Getting Things Done (One Day Workshop)

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Goal Setting And Getting Things Done (One Day Workshop)       3

Goal Setting is one of the most basic and essential skills anyone can develop. We touch on goal characteristics, time management and what to do when setbacks occur. This workshop will provide the knowledge and skills participants need to complete more tasks, get things done and achieve their goals. Our Goal Setting and Getting Things Done workshop will cover strategies to help you deal with distractions and overcome procrastina-tion. These skills will translate into increased satisfaction in your professional and personal life. You will learn goal setting characteristics of success-ful people and in turn will become happier and a more productive individual.

Tuition $445
Materials Fee $50 (not included in any
Tuition Discount Code: _____


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Sales & Promotions NEW!

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Sales & Promotions NEW!       3

Mastering your sales and promotions skills come in handy whether you are the owner of the business or whether you are working within an organization as a sales executive or in other related positions. In this business class, you will learn about database creation and management, sales techniques and pitches and how to build & maintain business relationships. This course begins with reviewing and revising all revenue generating products and services offered, determining the top-sellers and familiarizing yourself with all their features and benefits. Utilize online resources and tools to generate sales leads and build your customer base. Learn how to create and tailor your unique sales process, pitch products and services to potential clients or investors and start closing high level accounts. Explore different types of online database tools that will assist and help you manage all business relationships from the ground up. Let’s start earning revenues today!

Tuition $595
Materials Fee $0

Required textbook: Business Foundations: A Changing World 11th Edition by O. C. Ferrell & Geoffrey Hirt & Linda Ferrell (ISBN – 13:978-1259685231)/ (ISBN – 10:1259685233). You can also order your required book through iN Education, Inc. by calling 330.329.4784. *Payment plan available


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Writing a Business Plan NEW!

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Writing a Business Plan NEW!       3

Now that you have a clearer picture of your business, let’s put your vision into words! When starting a new business or introducing a new product/service on the market, it is always a good practice to explore what your competitors are doing. It is also important to learn, consider and understand your customers’ “wants” and “needs”. In this course, we will create and conduct a full financial analysis as it relates to your business plan. Besides, laying things out will help you to notice which aspects of your venture need extra attention or maybe an expert’s advice. So grab your pen (or keyboard) and jot down the skeleton of your business plan as we learn it together. Master your research abilities and fill in the blanks of your business plan. Finally, understand the necessity of having a written document comprised of your ideas and findings. Be prepared to present it to banks or investors that would more than likely need to take a closer look and asses the true potential of your venture!

Tuition $895
Materials Fee 0